Digital marketing uses the internet and mobile phones, desktops, and other digital platforms to conduct product or service marketing. To put it in simple words, digital marketing involves advertising through apps, social media, email websites, etc. Print catalogs have been replaced by digital catalogs due to the growing dependency of people in online shopping. Online catalogs help build a rich experience for customers to help accelerate customer interests in the product/service.
Online catalogs can help customers to view each product or service closely. They can study each feature before deciding to buy the product. Hence, a good online catalog will help you influence customers and build trust in your product. Hence, it is important to provide customers better product scanning and the catalog creators easy catalog creation software. Platforms like Sell Nicely help host different catalogs from different sellers. These platforms help users pin, browse, find other related products from a variety of different catalogs.
Digital Catalog Apps
Merchants have the provisions to join an app for group marketing. The app will include different products from different sellers. This will not cost a lot and will also help the seller study different competitions around. Users can search, pin, like, or compare products from different catalogs belonging to different sellers.
How do online catalogs help digital marketing?
94 % of buyers want to research their products before buying them. They will go online to look for product/service testimonials before going ahead with the purchase. Online catalogs will help them look at the product/service more intently and study each aspect carefully. 71% of buyers prefer doing their research instead of having a salesperson singing the product praises.
Access anytime, anywhere
A catalog is your business’s manual. Customers need to have a better idea about the products they intend to buy. Through print catalogs, you are not able to provide catalogs to customers all over the world. Online catalogs help your product reach globally. People can view the catalog at home, work, while traveling, or at any time of the day. You can reach new customers through email campaigns, social media, or websites. Your trusted clients can also share your catalog on social media platforms. Different media influencers can be paid to share and market your product online
More traffic to the Website
An online catalog is a great SEO if designed properly with the right tips and tricks. 93% of online experience starts with search engines. Hence, online catalogs can get high SEO ranks
Some Tips for SEO optimization
- Include the subject in URLs, title tags, and image captions
- Include long keywords in introductions
Sharing print catalogs with your friends is not a comfortable option. With online catalogs, you can share the whole catalog or a product in the catalog with any person in the world. The catalogs can be shared via emails, social media apps, or text messages.
Better visual experience with multimedia access
Online catalogs provide a better customer experience with high-quality images, videos, and audios. You can zoom the images to observe minute details. Watch videos and listen to audios and understand the working. Customer testimonial videos or audios provide a different impact altogether
A physical catalog can have no changes made to it. But with an online catalog, changes and updates can be done innumerable times. You do not need to print a whole bulk copy of printouts to let people know about the current styles, updates, or price changes. If you run a clothing store, updates can be made based on different seasons or latest styles in fashion
Connecting Catalogs with Web Stores
Catalogs can embed links to encompass more detailed web stores and product descriptions. Include small descriptions in the catalog and links to go to pages with detailed product study
Less distribution and print cost
With online catalogs, you do not need to invest money to print the catalogs. You can just send people links or catalogs via mail and other platforms. There is no need to ship those catalogs too. Just send the prospects with a catalog and direct them to additional catalogs or web stores through links
Study customer data
You can tune your advertising efforts by receiving data like how long a customer views your page, how many times they visited your page, how many times have products reached the cart etc. This will help you realize what is working and what needs to be tweaked in your business.
Reduce order time
Digital marketing helps increase sales with no middle person involvement. Your clients/customers can go through your products/ services catalog, study them carefully and order it with a click of a button. No one wants to go through the troubles of meeting salespeople to learn about a business.
People cannot lose an online catalog
Printed catalogs can be easily lost in a pile of paperwork. People will need to store the catalogs carefully for a time when they will need them to purchase a product. And when the time comes, they might not be able to locate the catalogs. With online catalogs, this can be easily avoided.
Digital catalogs can have a personal touch added to them for different countries, age groups, etc. Due to the low costs involved in designing and no print cost, money can be invested in target group catalog designs
You can display a pop up of other recommended products when customers are checking out a particular product. A digital binder will help easily categorize products for better customer attention. Platforms like Sell Nicely display products from different brands categorized in different sections. Different products from different platforms are available in one single place. Users can browse or compare between all the available products.
Which viewing an online catalog, you can provide a popup to people to enter their contact details. With this information, you can access their mailboxes or call them to keep reminding them about your product offers. This will help you build your brand name with your customer. They will recall your brand the next time they need a product/service you offer. But, you must be careful with this. Do not spam people’s mailboxes and make them come to the point of unsubscribing from your emails or posts.
Steps for Successful Catalog Marketing
Jot down some basics
It is important that you have answers to some important questions like why do you need a catalog, are you planning on going with no printed catalogs or are trying out both, your target response, etc. You can combine and strike a perfect balance between digital and printed catalogs too.
Study your audience
If you get to know your target audience, you can design a catalog with better SEOs, language, layouts, color schemes, and the way you spread items on the catalog. You also need to know what channel will help you reach your target customers. Manage to collect surveys from your existing customers. The reviews from existing customers or competitive brand’s customers will help you study what your customers need
Choose a good CMS (Content Management System) software
You will need a CMS system that will help you manage your products in the catalog. You will need to choose the right system to organize the products and display them in the way you planned. Here are a few steps you need to take while creating your product database for the catalog
A PIM(Product Information management) will help you manage your products to be included in the catalog. You need to choose a system that will help you manage your products in n number of columns with appended rows for more information. Also, choose a system that will help you categorize products the way you want.
You can categorize them in families, categories, subcategories, etc. This system should be easily integrated with your design software
Fill in product details and descriptions. You can also, update this data as and when you want
Filling data into these fields can be a tedious task. Choose a PIM that will check if there are any fields to be filled and also if there is an error in the data filled
Choose a Good Catalog Design Tool
Based on what you have researched, your design tool must help you build all that you need in your catalog. You can choose an option with a plugin to connect your product information to the design tool. Choose a design tool that will help you convert your catalog to PDFs, print them, or share whenever needed.
How to Present Products on the Catalog
To know about this, you need to get answers to questions like these
- Decide if you want the images or description to be the highlight
- Choose your background colors based on your target groups
- Do you need a professional product shoot
- The resources you want to include like videos or audios
Once you know these answers, you can choose the right design for the catalog. If you have a more visual experience to present to your customers, you need to use something like a flipbook filled with images and short videos. If you want the content to be prime focus, provide a traditional catalog.
Some More Tips
- Update catalogs frequently with new products. Customers do not like through go through outdated or out of stock products in their catalogs
- Display the product in high-quality images, available colors, sizes in your catalogs
- Items displayed on the catalog will sell out faster, keep a track of these product availability.
- Use rich media content like videos on how to use it if applicable.
- You can email the visitors and nudge those who click on your product but have not made a purchase yet
A well-designed catalog is your business’s first impression. Keep researching. Know more about your customers, strive to know their reviews and feedbacks. Study the data you receive about how customers have reacted to the catalogs. Taking the right step and modifying the catalog in the right way and the right time will help you save your business. You need to have a fair idea of how you plan on sharing the catalogs.
Get an expert opinion or study more about how your target audience likes to see products. Learn about what influences them the most. Various social media apps have inbuilt quick catalog designers. These catalogs will help you reach a smaller user base. If you are planning on launching a series of products or services globally, then definitely go for professional catalog design software and PIMs that will garner attention globally.